Life's our oyster and we're gonna suck that bitch down with a champagne chaser.



  • Behavioral Therapist
  • MA Developmental Psychology, Columbia
  • BS Psychobiology/ French, UCLA




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Saturday, April 22, 2006  
Act Now, Supplies are Limited
When Tom Brokaw was still the anchor of NBC Nightly News, he had a segment called "The Fleecing of America" in which he would chronicle how everyday Americans were being defrauded or taken advantage of in some way, shape or form. Anyone who watches cable television or stumbles upon the "Paid Programming" infomercials that are on at 2 am on practically every channel is a victim of an attempted fleecing. Cable television, namely channels like Comedy Central, CNN and digital cable channels, run ads that implore to call an 800 number in order to purchase whatever ground-breaking product they're pushing. From erectile dysfunction meds (we've all heard about "Bob's" impressive package) to a revolutionary vacuum cleaner (god damn you David Oreck) to get-rich-quick schemes, these ads permeate the bowels of cable television.

One such ad which has been aired countless times on my digital cable channels is another get-rich-quick product which we've all seen. However, this particular ad for Bruce A. Berman's book and cd obviously tracked actors out of the James Lipton's graduating class and has the equivalent production values as The Sex Spa starring Dale Dabone. Think I'm being harsh and it's just a stupid commercial that I shouldn't get too worked up about? See for yourself (thanks to the folks at You Tube):



This ad borders on slapstick, cheesy comedy. When you first see it, you think it's gonna be another spoof-based ad for Geico or something. But it's not! It's real! Bruce A. Berman's people hired these phenomenal actors to push his product onto us, the consumers. Now, I can't vouch for the effectiveness of Berman's methods which he apparently talks about in his book and cd, but is this really the way you want to present your product? First off, the fake boss in the ad shouldn't exactly be promoting a method to get rich judging by the outstanding decor of his office, with the wall clock at eye level. Second, the guy who's quitting his job or whatever is just a giant goober. Third, Berman thanks "the guys" as if they're helping his cause, which they're not. Again, if this was a satirical ad, it would be perfect but the fact that it's trying to be legitimate is... ahem.... PUH-TETICK!!
5:47 PM
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